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Business Research Methods, by C. William; Cooper, Donald R. Emory
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- Sales Rank: #8936860 in Books
- Published on: 1991
- Binding: Paperback
Most helpful customer reviews
0 of 3 people found the following review helpful.
Business Research Methods with CD (McGraw-Hill/Irwin) (Purchased on 10/26/2008) by Donald
By Vicki Lee
Did not get the CD!
Business Research Methods with CD (McGraw-Hill/Irwin) (Purchased on 10/26/2008) by Donald
12 of 13 people found the following review helpful.
VERY Thorough but Cumbersome...
By Mr. JKW
"Business Research Methods" is a very thorough text describing the research process and is ideally suited for MBA programs or public administration programs. While a thorough text (no stone is left unturned), it does have a major drawback - namely its size and accessibility.
THE GOOD:
Cooper and Schindler offer up a thorough text which takes the reader/student through the complete research process from start to finish. Again, it is very detailed about the research process and any student who can make it through the text will come away from a very solid grounding in the research process. The research process is well described and real life examples abound through case studies which bring the topics close to home.
THE BAD:
At about 700 pages the text is VERY cumbersome and quite the chore to finish. The great thing about this book is that it is very detailed. The problem with this though, it that it is TOO detailed. The writing, while thorough, can probably best be described as "bland" (like the subject itself). Research methods, more than likely, DOES NOT top most students' list of favorite courses to take no matter how smart or motivated they are. Having a humongous tome of a subject that is not all that popular or accessible probably does not score points with most people. Research methods for most is an archaic subject, very difficult to understand or enjoy. This text, because of the subject matter, its size and bland tone, will probably fly over the heads of most students. If you are a student planning to read this book or if you are an instructor thinking of using this text, keep this in mind.
This textbook was used as one of the texts for a graduate level research methods course I took. The vast majority of those in my class (myself included) barely did any of the readings from this text. It was a very "dry" read.
THE VERDICT:
While Cooper and Schindler do an awesome job of covering the ins and outs of the research process, I find it unlikely most students will actually take the time to read this. This book, while thorough, is just not that accessible to the average student. If you are an instructor, think to yourself, when you were a student would YOU have read a 700 page, hard to read, book on a subject that you probably at best didn't really care about all that much?
For an alternative text of this subject I recommend Leedy and Omrod's "Practical Research."
It is safe to say that on a whole, when it comes to buy back time at the college bookstore, this book will probably be in "near mint" condition for most students.
Mild Recommendation
7 of 8 people found the following review helpful.
Using science to make decisions for business
By Turntable Titan
Nothing is done in business these days without using research to make decisions. The days of simply using hunches and intuition are just about about gone. It really is a jungle out there, and research is one of your rifles. This book shows you why research is important, how to do it, and how to apply what you've found. Research, if done correctly, can help you minimize the variables which can destroy you, or accentuate the factors which can help you meet your mission objectives. No matter what size your business is, you can apply these principles to increase your chances of success. The book is very expensive, but so is failure. Pardon the cliche', but an ounce of prevention really is worth a pound of cure.
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